Think Outside the Box — Notebook

Rotenda x The Pink Lemonade  

Think Outside the Box

"I try not to think outside of the box anymore, but on its edge; its corner, its flaps, under its barcode..." — Unknown

Designed by South African born, Munich based designer Rotenda, Think Outside the Box is a notebook created to challenge perception. Created in collaboration with The Pink Lemonade, this notebook transforms a simple object into a philosophical prompt, a reminder that boundaries are not barriers, but invitations

Shaped by its concept, it features a precise square cut-out at its centre, an intentional void that redefines how ideas are held, explored, and expanded

Rooted in Rotenda’s philosophical design approach, this notebook encourages curiosity, reflection, and ideas from unexpected angles. It is not just a notebook, it is a space for insight and discovery at the edges